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  • Zmaj Jovina 12, Belgrade
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Student service

Dr. Ivana Domazet

Science advisor
Ivana Domazet
Contact Information and Office Hours
Office:105
Office Hours:
Negotiated
E-mail:ivana.domazet@bba.edu.rs
Bachelor Academic Studies:

Digital marketing

Master’s Studies:

Marketing management
Integrated marketing communications
Marketing information systems

Doctoral Studies:

Marketing in finance

Dr. Ivana Domazet

Science advisor

BIOGRAPHY

Education and Professional Development

Graduated in 1997 from the Faculty of Economics in Belgrade (majoring in Marketing) with an average grade of 9.11. She completed her post-graduate studies with an average grade of 10 at the Faculty of Economics in Belgrade and received her master’s degree in 2001, defending her master’s thesis entitled “The role of marketing in the formulation and implementation of the company’s development strategy”. She obtained the academic title of Master of Economic Sciences and the research title of research associate at the Faculty of Economics in Belgrade. She defended her doctoral dissertation, entitled “Integrated Marketing Communications of Financial Organizations”, in 2010 at the Belgrade Banking Academy – Faculty of Banking, Insurance and Finance, Belgrade.
During her postgraduate studies, she was trained at the Faculty of Management (SAA), University of Turin, as part of the implementation of the two-year Tempus project – Business University of the New Age in Serbia (BUONA). On that occasion, she became familiar with the content of advanced courses in the field of Marketing that are conducted at the SAA in Turin, and she transferred her experience to the creation of a modern Marketing Management course at the Master’s studies of the Belgrade Banking Academy. In addition, she participated in several scientific and professional conferences in the field of business economics and marketing, and attended professional courses in the field of integrated marketing communications, PR, marketing research and digital marketing.

Professional Career

In the period 1998-2003. She was employed at the Institute for Market Research (IZIT) Belgrade, first as a research trainee, and then as a research associate. Since August 2003, she has been employed at the Institute of Economic Sciences from Belgrade, where she earned the title of research associate in 2010, and scientific advisor in 2020. She was the President of the Scientific Council of the Institute of Economic Sciences in Belgrade in the period 2014-2019. year.
Ivana Domazet is:

  • Deputy President of the Main Scientific Committee for Law, Economics and Political Sciences of the Republic of Serbia
  • member of the Board of Directors of the Institute of Social Sciences from Belgrade (since 2014)
  • member of the BBA Council (since 2015)
  • Deputy President (2014 – 2023), member (since 2023) of the Management Board of the Institute of Economic Sciences from Belgrade
  • member of the Scientific Society of Serbian Economists (since 2010)
  • member of the Serbian Marketing Association (since 2011).

In parallel with scientific research, she is dedicated to her teaching career at the Belgrade Banking Academy – Faculty of Banking, Insurance and Finance, where she has been engaged since 2006 to teach courses in the field of Marketing.
Since 2005, she has been continuously engaged as a marketing consultant in several Serbian companies, where she primarily deals with corporate branding and the creation of integrated marketing communications strategies.

MORE IMPORTANT SCIENTIFIC WORKS

  1. Domazet, I. et al. (2023). Innovative Capacity as a Driving Force of National Competitiveness. Business Economics, 70(7-8):406-418.
  2. Domazet I. & Marjanović D. (2023). Information and communication technologies – a key factor of the competitive digital economy. 28th International Scientific Conference “Strategic Management and Decision Support Systems in Strategic Management”. Faculty of Economics, Subotica, May 2023.
  3. Domazet, I. et al. (2023). The influence of the number of patents on the economic growth of the country – evidence from Serbia and Hungary. Strategic Management. 28(3) Online first.
  4. Domazet, I. & Lazarevic-Moravčević, M. (2022). Internet Marketing: Factor of Improving SME Business in Serbia. In: Navigating digital communication and challenges for organizations. Eds José Gabriel Andrade and Teresa Ruão. Hershey: IGI Global. Business Science Reference. pp. 202-222.
  5. Simović, V. & Domazet, I. (2022) Identification of Opportunities as the Component of Digital Entrepreneurial Competencies of University Students: A pilot study in Kuwait and Serbia. In: ICEEG 2022: 2022 6th International Conference on E-Commerce, E-Business and E-Government. Association for Computing Machinery, Plymouth, pp. 201-206.
  6. Domazet, I., Marjanović, D. & Ahmetagić, D. (2022). The impact of high-tech product exports on economic growth – the case of Serbia, Bulgaria, Romania and Hungary. Business Economics, 70 (3-4):191-205.
  7. Domazet, I., & Simović, V. (2021). The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution. In E. Idemudia (Ed.), Handbook of Research on Social and Organizational Dynamics in the Digital Era (pp. 483-498). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-8933-4.ch023.
  8. Domazet, I. (2018). Digital Transformation of Business Portfolio through DCRM. In: Digital Transformation – New Challenges and Business Opportunities. Silver and Smith Publishers, London. pp. 214-235.
  9. Domazet, I. et al. (2018). Driving Factors of Serbian Competitiveness: Digital Economy and ICT. Strategic Management 23(1): 20-28.
  10. Domazet, I. et al (2018). The Influence of Advertising Media on Brand Awareness (2018) Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(1):12-22.

MONOGRAPHS AND BOOKS

  1. Domazet, I. et al. (2018). Digital Transformation – New Challenges and Business Opportunities. London, UK: Silver and Smith Publishers. ISBN: 978-86-89465-42-6
  2. Domazet, I. Zubović, J. (2018). Theoretical and Empirical Aspects of Economic Science – 60 years of challenges and opportunities. Belgrade: Institute of Economic Sciences. ISBN 978-86-89465-42-6
  3. Marjanović, D. Domazet, I. (2018). Improving macro competitiveness: the fiscal aspect. Belgrade: Institute of Economic Sciences. ISBN 978-86-89465-45-7
  4. Domazet, I. et al. (Ed.). (2016). Europe and Asia: economic integration prospects. Nice: CEMAFI International. ISBN 979-10-96557-02-8
  5. Domazet, I. (2012). Marketing communications of financial organizations. Belgrade: Institute of Economic Sciences. ISBN 978-86-80315-91-1

KNOWLEDGE BANK

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