Dr. Ivana Domazet

Science advisor
Ivana Domazet
Contact Information and Office Hours
Office:105
Office Hours:
Negotiated
Bachelor Academic Studies:

Digital marketing


Master’s Studies:

Marketing management
Integrated marketing communications
Marketing information systems


Doctoral Studies:

Marketing in finance


Dr. Ivana Domazet

Science advisor

BIOGRAPHY

Education and Professional Development

Graduated in 1997 from the Faculty of Economics in Belgrade (majoring in Marketing) with an average grade of 9.11. She completed her post-graduate studies with an average grade of 10 at the Faculty of Economics in Belgrade and received her master’s degree in 2001, defending her master’s thesis entitled “The role of marketing in the formulation and implementation of the company’s development strategy”. She obtained the academic title of Master of Economic Sciences and the research title of research associate at the Faculty of Economics in Belgrade. She defended her doctoral dissertation, entitled “Integrated Marketing Communications of Financial Organizations”, in 2010 at the Belgrade Banking Academy – Faculty of Banking, Insurance and Finance, Belgrade.
During her postgraduate studies, she was trained at the Faculty of Management (SAA), University of Turin, as part of the implementation of the two-year Tempus project – Business University of the New Age in Serbia (BUONA). On that occasion, she became familiar with the content of advanced courses in the field of Marketing that are conducted at the SAA in Turin, and she transferred her experience to the creation of a modern Marketing Management course at the Master’s studies of the Belgrade Banking Academy. In addition, she participated in several scientific and professional conferences in the field of business economics and marketing, and attended professional courses in the field of integrated marketing communications, PR, marketing research and digital marketing.

Professional Career

In the period 1998-2003. She was employed at the Institute for Market Research (IZIT) Belgrade, first as a research trainee, and then as a research associate. Since August 2003, she has been employed at the Institute of Economic Sciences from Belgrade, where she earned the title of research associate in 2010, and scientific advisor in 2020. She was the President of the Scientific Council of the Institute of Economic Sciences in Belgrade in the period 2014-2019. year.
Ivana Domazet is:

  • Author of more than 150 published scientific papers (26 papers in the Scopus database and 18 papers in the publications of the Web of Science Core Collection).
  • Editor of the international scientific Journal Women’s Entrepreneurship and Education (JWEE) indexed in the Scopus database. Journal publisher: Institute of Economic Sciences, Belgrade.
  • Member of the editorial board of 12 international and national scientific journals.
  • Supervisor of 5 PhD theses and 36 Master theses at the Faculty of Banking, Insurance and Finance – Belgrade Banking Academy, Union University.

 

  • Deputy President of the Scientific Committee for Law, Economics and Political Sciences of the Republic of Serbia (since 2022)
  • Vice-president of the Scientific Society of Serbian Economists (since 2024)
  • Member of the Board of Directors of the Institute of Social Sciences from Belgrade (since 2014)
  • Deputy President (2014 – 2023), member (since 2023) of the Management Board of the Institute of Economic Sciences from Belgrade
  • UNDP National Consultant – Civil Service Training for the 21st Century in the Republic of Serbia for United Nations Development Programme, (from 2021).

In parallel with scientific research, she is dedicated to her teaching career at the Belgrade Banking Academy – Faculty of Banking, Insurance and Finance, where she has been engaged since 2006 to teach courses in the field of Marketing.

Since 2005, she has been continuously engaged as a marketing consultant in several Serbian companies, where she primarily deals with corporate branding and the creation of integrated marketing communications strategies.

MORE IMPORTANT SCIENTIFIC WORKS

MONOGRAPHS AND BOOKS

  1. Domazet, I. et al. (2018). Digital Transformation – New Challenges and Business Opportunities. London, UK: Silver and Smith Publishers. ISBN: 978-86-89465-42-6
  2. Domazet, I. Zubović, J. (2018). Theoretical and Empirical Aspects of Economic Science – 60 years of challenges and opportunities. Belgrade: Institute of Economic Sciences. ISBN 978-86-89465-42-6
  3. Marjanović, D. Domazet, I. (2018). Improving macro competitiveness: the fiscal aspect. Belgrade: Institute of Economic Sciences. ISBN 978-86-89465-45-7
  4. Domazet, I. et al. (Ed.). (2016). Europe and Asia: economic integration prospects. Nice: CEMAFI International. ISBN 979-10-96557-02-8
  5. Domazet, I. (2012). Marketing communications of financial organizations. Belgrade: Institute of Economic Sciences. ISBN 978-86-80315-91-1